National Express Group plc Annual Report and Accounts 2010

Annual Report and Accounts 2010

A clear vision Driving success

Our vision is to earn the lifetime loyalty of our customers by consistently delivering excellent value, frequent, high performing mass public transport services.

Our diversified portfolio has key strengths:

Market leadership

in most of our markets we have strong
or exclusive positions

Market knowledge

we have a deep understanding of
and expertise in managing regulated
concessions

Relationships

we have extensive experience in
managing long-term contractual
relationships

Quality international assets

we uniquely benefit from a balanced
exposure to regions and modes of
transport

Cash generation

our businesses balance cash generation
with capital investment

Our strategy will develop the unique attributes of this business portfolio in three stages:

Margin growth

through an unceasing focus on revenue
and cost management

Organic growth

by offering better products and services
and by winning new bid opportunities

Bolt-on acquisitions

by targeting opportunities to acquire
operators which fit with our existing
businesses