Corporate Responsibility

The UK is on the move. We are travelling further and more often than ever before. And this is set to continue. If we keep putting pressure on the transport system, what will this do to our quality of life? And given that transport is our economy’s fastest growing source of greenhouse gases¹, what will it do to the environment? Common sense says this trend isn’t sustainable: something has to change.

We need to dramatically reduce greenhouse gases and create a low-carbon economy. The role of transport in this is crucial, both in terms of the effects on the economy and on people’s lifestyles. One of the most important steps anyone can make in reducing their carbon footprint is to switch to low-carbon transport. That’s why having a workable, integrated public transport system is essential. Why it needs continued investment and funding. Why it needs a vision.

We see an exciting future for public transport
Not only can it improve the quality of people’s lives it can play a major part in tackling climate change.

But only if people actually want to use it
As a public transport business, we are working to increase its appeal and encourage its use. If we make travel simpler, more convenient and more relaxing, we can attract people from cars and planes and onto low-carbon options such as coaches, trains and buses. We have the opportunity to make a big difference.

To succeed, consumers’ increasing needs and expectations need to be met. They want more flexibility, more options, real-time information, accessible services and the security of knowing they’ll get where they want to go, on time and in safety. Our job is to meet those expectations and stay a step ahead.

We can’t act alone
Partnerships between national and local government, transport operators and town planners are key to removing the barriers to public transport use. We have a picture of how an intelligent public transport system should look. We want to build an integrated system, joinup our services and develop ticketing systems that make it easier for customers to get where they need to go using the most effective mode of transport.

This is no ordinary challenge
And this is no ordinary corporate responsibility report. What you’ll find here is our vision of the transport system in 2020. Its not about starting from scratch; its not about reinventing the wheel.

1 Source: Eddington Study