Media Centre

National Express launches innovative low fare finder online

2 Apr 2009

National Express has launched an innovative ‘low fare finder’ on their coach webpage to make booking a £1 fare even easier for customers.

The new booking system, which launched on 1st April, will simplify the booking process for customers, who can immediately access a calendar of low cost fares for over 180 routes without having to search through multiple booking pages. 

The low fare finder has been developed by web usability specialists we are: London who were briefed to create a booking system which would make it truly simple for National Express’ customers to find their lowest fares.

Chris Averill, Managing Director, from we are: London, said:

“We have been working with National Express to create a booking system which is simple and transparent, meaning customers don’t need to search for £1 fares, they simply let the fare finder do the work for them.

Before developing the new system we undertook extensive research to understand who National Express’ customers were and what they wanted from online booking. The low fare finder provides simple, quick pricing across their most popular routes, making it easy for customers to find the best offer available. It is a sophisticated and stylish booking experience which is designed with customer ease in mind.”

The National Express coach website receives over 60k visitors everyday, with a journey booked every eight seconds. The coach operator was aware that in a competitive market the customer’s time is precious and the new booking system needed to offer unbeatable value at the touch of a button.

Kevin Milnes, Head of E commerce for National Express, said:

“We set out to create a booking system with unrivalled simplicity and ease of use. The low fare finder delivers a wide range of £1 fares to the customer quickly and easily giving them the choice of when and where they want to travel within seconds.

The system has been built with the future in mind and we intend to build and expand upon the fare finder moving forwards. We believe this system is leading the UK transport industry when it comes to delivering simple, value fares online. Whether our customers are looking for a specific journey at a set time or want inspiration for a day out or ‘staycation’ our website delivers the best value fares to over 1,000 destinations across the UK. “

National Express has just released 250,000 £1 fares across all routes to and from London. For more information or to make a booking visit http://www.nationalexpress.com/springcoachfares.aspx 

For further information, please contact:

Carly O'Donnell

Media Executive

National Express

D: 0121 460 8867

M: 07920 878819

Carly.O'Donnell@nationalexpress.com

www.nationalexpress.com