STAKEHOLDER RELATIONSHIPS
Stakeholder Relationships
The Group has a broad range of stakeholders who are key to the achievement of our business objectives.
Our stakeholders range from those who award us contracts such as the Department for Transport, local authorities, transport bodies and school boards to our passengers who use our services each day. In addition there are numerous other stakeholders such as non government organisations, Trades Unions, suppliers and user groups with whom we have a constant dialogue. Our stakeholders are also internal with over 40,000 employees enabling us to deliver our products and services day in day out.
We engage with our stakeholders at a Group, divisional and local business level. In 2005 we commenced a formal stakeholder mapping process across many of our businesses. During 2006 all of our UK businesses participated in this process mapping out accurately those stakeholders with whom we need to work to deliver our objectives. This process involved identifying stakeholders, understanding who is responsible for working with them and developing a programme of activity to engage with them on a regular basis. This process has enabled us to prioritise stakeholder contacts, particularly when key issues arise. We believe this is fundamental to our long-term development. We are currently implementing stakeholder mapping action plans to further strengthen these relationships and to establish key new contacts that we may need for the future.
We communicate with our stakeholders through a number of channels; open forums such as Meet the Manager sessions, customer magazines, websites and one to one meetings where appropriate. In addition we undertake surveys amongst our stakeholders, primarily customers and employees to gauge their satisfaction with our products and the degree of their engagement with the business.
