In February last year, Dean Finch launched a ‘Target Zero’ safety campaign with a simple message that any fatality is unacceptable and with a simple objective of trying to achieve a Target Zero year (i.e. one in which no responsible fatalities occur).
A number of hard-hitting posters, videos and other communications were created and shared across the Group for local use to drive home the tough message and ensure it was clearly understood in all territories. The campaign has been wholeheartedly received by the entire business with lots of innovative promotions and events taking place to support it.
As part of a North America initiative, local businesses were invited to come up with their own take on the campaign and some of the winning and honourable mention entries appear above and below.
The Directors witnessed first-hand how two local operations in Boston, a School and a Transit Customer Service Centre (‘CSC’), had embraced Target Zero and the approach they were taking to promote it when the Board visited the CSCs in September – the pride, passion and strength of belief were clear for all to see. While Target Zero may not have been achieved across all territories in 2018, it was achieved in North America and I am sure it will not be long before it is achieved Group-wide as well.