Our vision, purpose and values
Our Vision and Values were launched in 2011 as a fundamental statement of who we are as a business and how we operate. They were refreshed in 2020 to reflect our renewed ambition and approach for a new decade.
Our vision is to be the world’s
premier shared mobility operator
Our purpose is to lead the modal
shift from cars to mass transit
Safety
The safest mass transit operator in the communities we serve.
More than anything else, we value the safety of our customers, employees and the public generally. This priority is reflected in our policies and behaviours - the way we do business.
Driving Out Harm
The Driving Out Harm programme encourages staff to make sure that their workplace is safe and that they put the safety of customers and colleagues first at all times.




Excellence
The leader in every market we operate in, trusted to deliver service excellence, consistently.
Our Excellence Value: The leader in every market we operate in, trusted to deliver service excellence, consistently
By being excellent in all that we do we will meet customer expectations, deliver industry-leading services, be a company people are proud to work for and act as a willing and constructive partner. We also believe that Excellence means we are as cost efficient as we can be.
WeDriveU
WeDriveU works with many leading brands to provide transport solutions.
Customers
The most trusted and valued mass transit partner.
Customers lie at the heart of our business, and maintaining their loyalty is key to our success. Everything we do focuses on exceeding our customers’ expectations for safe, clean and reliable services at a fair price.
Making coach travel accessible
We are committed to providing affordable transport that is accessible to all and as part of this are proud to be on track to be fully wheelchair accessible six years ahead of compulsory legislation.




People
The place to work in mass transit.
Delivering on our Vision and for our customers is only possible if National Express is a good place to work. National Express recognises that our workforce is our greatest asset and we want each of our 48,000 employees to reach their full potential and to give their best.
Committed to paying the Living Wage
National Express was the first UK private transport group to become an accredited Living Wage Foundation employer.
Community & Environment
The world's greenest mass transit operator; a trusted partner in the communities we serve.
As a transport company, we don't just move vehicles. We are proud to play a vital part in our communities - whether that's getting people to work, taking them to see loved ones, effectively managing our environmental impact or, above all, taking children safely to and from school.
Committed to paying the Living Wage
National Express was the first UK private transport group to become an accredited Living Wage Foundation employer.


Sustainability
We aim to be the safest, cleanest, most reliable, convenient and best value transport provider in the modes we operate.