I joined ALSA I July 2012 as an intern in the Accounting Department at Oviedo, Spain. As I completed my MBA in International Management at the University of Oviedo with a thesis on “Multinational Enterprises from Emerging Countries: Moroccan Case”, I decided that I would find an international company were I would be able to take advantage of my international education as well as my multicultural profile.
The second part of my international internship was in the Operations Department at Agadir, Morocco. This was one of my greatest professional experiences. The team supported me very much in my learning process.
After this, I continued working for ALSA as Deputy Operations Manager in Agadir. In this position I had the opportunity to manage a team, to develop operational plans and to manage schedules. I was also responsible for safety technicians, supporting the team in defensive driving and improving drivers behaviour by eliminating all risks of accidents. In Marketing, I enjoyed several exciting challenges including having responsibility for the design and the implementation of new signage at bus stops, in bus shelters and information onboard buses. Through this position I gained experience of all the different tasks in the Agadir business.
In February 2014 I was promoted as Operations Controller of the Moroccan Division. In this position I have a large overview of the Operation departments in all three cities of Morocco. My main responsibilities include: Controlling: Analysis and control of supply fleet for the cities, creating trace files for the entire division predicting the end of the month (in terms of passengers, revenue, costs and kilometres), reporting: Direct collaboration with the managing director of the Moroccan Division, Operations: Monitoring and approving the proper implementation of operation plans created by the contract managers, and optimizing fleet usage, Business Development: Development of business plans including fleet analysis, CAPEX, kilometres and driver requirements to check the viability of EBIT and IRR. Budgeting and forecasting
In July 2015 I was appointed as Regional Manager for the new Urban Transport contract in the city of Khouribga. It was a big challenge because amazingly there has never previously been a formal bus service since 2005 in this city which has a population of 200,000.
We built up from the start a network with no previous information and we studied movements of the people around the city. The result is a network with 7 lines and a total length of 52 kilometres. In less than 2 months we organised everything and we had to start from scratch. More specifically after the agreement was signed on the 8th of July: we arranged the drivers training (more than 1.800 hours of theory and driving lessons), built provisional facilities, made the arrangements with local authorities to install 188 bus stops around the city, developed a marketing campaign and acquired the 40 bus fleet from the manufacturer. A great achievement in a short time.
At ALSA, all employees have a key role to play in the company. Everyone helps ALSA maintain its position as an urban transport leader in Morocco, with safety at the forefront of everything we do.
In my opinion, well-functioning communication in mother tongue is one of the most crucial values in a multicultural environment.