Market Overview
Urban areas are seeking to meet ever-increasing demand for integrated, door-to-door journeys while managing the challenges of congestion, carbon and clean air. The public want convenient, trouble-free access to clean, uncongested, liveable cities. Transport authorities want to offer better integrated public transport to become cleaner and less congested.
We are at an inflexion point in transport, where private car ownership is beginning to decline, but demand for travel is growing in cities with limited space for expansion of transport infrastructure. These factors mean that safe, efficient mass transit will be increasingly important for prosperous and developing urban areas.
Public transport will be part of an integrated transport network, with technology enabling real-time journey choice and flexible payment options. The successful operators of the future must therefore provide sophisticated technology platforms and quality services or be able to integrate seamlessly into them.