UK: Coach Market Overview
Our Coach business has the only nationwide network of services, with other competitors tending to focus on specific regions or corridors. Selective competition comes from rail, particularly on discounted fares, and from large bus operators and localised services. Drivers for demand include the level of fare discount to rail, cost of private motoring and environmental friendliness. Customer satisfaction is also an important driver for longer-term loyalty through consistent service and high customer safety standards.
of contested revenues in the scheduled coach market
- Revenue growth through competitive pricing, better distribution channels and greater understanding of customers and their needs
- Longer term implementation of improved retailing systems