Web boost helps millions get on track for choice and value
Improvements make booking smoother for East Coast customers
Train operator National Express East Coast has launched a package of improvements to its popular website, www.nationalexpresseastcoast.com, aimed at making booking tickets quicker and easier.
The website – which has already won praise from internet experts at Web User magazine for its ease of use – now benefits from new improvements including:
- the ability to book ‘PlusBus’ tickets combining rail and local bus travel online
- an option which remembers a customer’s previous booking, to save entering details twice if making the same journey again
- the choice of saving a ‘favourite journey’, enabling a customer to go directly to make a payment, when booking the same walk-up-and-travel ticket without seat reservations.
National Express East Coast sales and marketing director Rachel Dawson said: “The latest improvements will make buying rail tickets a smoother and easier experience for the increasing number of customers who make our website their first choice to arrange travel.
“Regular customers will especially appreciate the ‘favourite journey’ option, and the ability to buy PlusBus tickets to hundreds of destinations across the country is another welcome addition."
Further improvements will allow National Express East Coast to more accurately analyse ticket buying patterns and segment customer types. As a result, the train operator will be able to send information about new products, special offers and destinations which is tailored more closely to each customer who uses the website.
Also, for the first time, customers will also have their accounts credited online, for example following significant disruption to train services. Currently refunds in such circumstances are made in the form of paper National Rail vouchers, which can only be used to buy tickets over the counter at staffed stations.
Customers visiting www.nationalexpresseastcoast.com can buy tickets for journeys anywhere on the rail network, not just on East Coast trains. The site offers a Lowest Fare Finder service which helps users to find the cheapest fare for their journey.
Those booking travel on East Coast services via the website benefit from a ten per cent discount on the cheapest Standard Advance fares – cutting the cost of a one-way journey from London to Edinburgh to as little as £16.50.
Unlike other online ticket retailers, there is no booking fee for rail tickets purchased via www.nationalexpresseastcoast.com – adding to the savings which can be made online.
Note to editors:
The website http://www.nationalexpresseastcoast.com was awarded a 5-star rating by internet magazine Web User, which praised the website’s ease of use, ticket searching options and lowest fare finder tools.