National Express ranked top transport brand for UK consumers in YouGov’s Buzz Ranking list
National Express has been ranked as the number one UK transport brand for consumers, according to YouGov’s annual Buzz Rankings list, which measures the British public’s perception of brands.
The UK’s largest coach operator achieved the highest Buzz score of any domestic transport provider in the transport sector category, jumping two spaces since the previous year to hit the top spot.
The YouGov BrandIndex Buzz Rankings measure the public’s perception of brands on a daily basis by asking thousands of consumers: “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Average Buzz scores from across all 52 weeks of a year are then used to create the annual rankings.
Sean Bailey, National Express UK Marketing Director, commented: “We are proud to be ranked as the number one transport brand in the Buzz Rankings for 2019.
“We work incredibly hard to market ourselves as the leader in the UK coach sector, so to be the most highly perceived transport brand in the UK is very rewarding. We are clearly doing something right.”
National Express is the UK’s largest coach operator, running 1,900 plus services each day (2,100+ on a Friday). It also operates services direct to the terminal for all major UK airports 24 hours a day with 1,100 airport services every day.
For further information visit www.nationalexpress.com