ALSA wins best customer journey award for Covid safe mobility strategy
The Best Customer Journey award presented at the DEC Customer Experience Awards
ALSA has received the award for the Best Customer Journey, from the Customer Experience Association of DEC, recognising the success of the ALSA Safe Mobility programme during the pandemic.
The judges said ALSA had demonstrated its ability to adapt to the extremely challenging situations during the pandemic, particularly in the highly impacted public transport sector.
By focussing entirely on customer needs, ALSA achieved outstanding results, with more than 100 initiatives implemented and training delivered to more than 7,000 employees in extremely challenging circumstances. Service delivery was adjusted to meet the constantly changing regulations with a clear priority in mind: to ensure safety of both customers and employees.
The ALSA Safe Mobility programme was devised by the Customer Experience team during the first weeks of the pandemic, anticipating the company´s response to the needs of our customers in the Covid-19 crisis. It was the first transport company to receive the Certificate of Aenor on Covid-19 and is certified by the Institute of Tourist Quality.
Víctor López, ALSA Spain Managing Director said, “We are proud to receive this recognition for the steps we took during in an extremely challenging time for our sector last year.”