In July 2014 National Express Coach launched its Youth Promise – an industry-leading package of commitments for young people.
Developed in partnership with The British Youth Council, the National Express Youth Promise is built around five pledges: These are:
- We will offer great value travel for young people
- We will help young people into work and education
- We will work with the young people in the communities that we serve
- We will deliver the most accessible public transport network for young people
- We will showcase youth talent
Young people from the UK Youth Parliament (UKYP) including those who delivered the Youth Select Committee's report on transport were specially selected to advise on the package which gives a dedicated focus to young people aged 15-26 as well as the traditional student market which is readily associated with National Express.
To date, National Express remains the only transport company to have followed up on the Youth Select Committee's report on Transport and Young People. This recommended the involvement of young people in transport decision-making, engaging with disabled young people in discussions about access to public transport and the provision of affordable travel.
Amongst other things, the National Express Youth Promise will see the creation of new apprenticeships, a structured work experience scheme and the investment of thousands of hours in young people's causes.
All National Express staff will be given a day's paid annual leave every year to spend conducting voluntary youth work.
National Express also remains committed to offering equal pay for the same role for all frontline staff, regardless of their age.
As part of Youth Promise we have also agreed new partnerships with The Scouts, The Prince's Trust and disabled children's charity Whizz Kidz.
Marc Kidson, Chair of the British Youth Council said: "National Express is an institution and travelling on its coaches has long been seen as a rite of passage for students across the UK. Time and time again we hear that transport is one of the areas which matters the most to young people so it is absolutely fantastic to see this company take its commitment to young people even further with its groundbreaking Youth Promise, which we believe is industry-leading. To date, National Express remains the only transport company to have followed up on the Youth Select Committee's report on transport and we hope the Youth Promise inspires other companies to create similar schemes."
Tom Stables, Managing Director, National Express Coaches, (right) launches the Youth Promise with from left: Marc Kidson, Chair of the British Youth Council, and Tamanna Miah and Cierney Eddie (young people who helped us develop the Youth Promise)